On the afternoon of December 14, 2022, Deputy Director Lin Zhenya of the Xiamen Municipal Bureau of Commerce, Director Xie Xin of the Foreign Trade Department, and other leaders visited Xiamen First Page Network Technology Co., Ltd. for research and guidance. Sun Rongyao, the General Manager of First Page, warmly welcomed the visiting leaders.

 The 2022 project report    

At the meeting, Sun Rongyao, the General Manager of First Page, delivered a presentation on the overall situation of the 'AMOY BRAND' 2022 project, a Xiamen-branded overseas portal website fully operated by First Page and spearheaded by the Xiamen Bureau of Commerce. The presentation covered operational data analysis, identified shortcomings, and outlined the necessary support for the project.

AMOY BRAND

In 2022, with the guidance of the Xiamen Bureau of Commerce, the Xiamen-branded overseas portal website, under the joint efforts of First Page and Xiamen's outbound branded enterprises, has seen a significant increase in platform inclusion.

Compared to the previous year, the overall user traffic for the outbound portal increased by 1590.1%, and the session count grew by 1695.4%.

As of now, there have been visits and views from a total of 241 countries worldwide, with an impressive interaction count exceeding 2.89 million times (an increase of 1.13 million compared to last year).

The total page views of the website have reached an impressive 5.93 million and counting.

The inquiry growth rate has surged to 149.94%, and the growth rate of confirmed customers has reached an impressive 158.92%.

To better assist Chinese brands in going global and promote 'Internet + Foreign Trade,' First Page has expanded its promotional efforts beyond the existing 'AMOY BRAND' platform. New additions include various promotion modes on platforms such as YouTube, TikTok, LinkedIn, Pinterest, Facebook, and more, enhancing support for enterprises in international marketing.

 Directional guidance   

uring the period, Director Lin highly praised the progress of the portal website in 2022 and provided guidance requirements:

First Page will persist in its mission to provide a profit-boosting tool for Chinese export enterprises and strive to be the leading service provider for the promotion of foreign trade businesses.

Moving forward, we will continue to enhance amoybrand.com, making it more accessible for a greater number of Xiamen-based foreign trade enterprises and elevating the global influence of Chinese brands.

In 2023, let's embrace change together and set sail for the open seas!